23. Omission:No Box


Omit da box. Have you ever really thought about what Kleenex would be without a box or package or anything else containing the small disposable towels, I found it a truly unique sight.  They do not look like anything but measly napkins that are neatly folded.  This made also think about this folding of the facial tissues has also ultimately lead to the products success, it creates easy access to a single tissue and then the next and then the next and then the next and so on.  This special folding is a key aspect that makes Kleenex great and has lead this to be a folding standard amongst tissues worldwide.



Here is a closer look at what is really inside that Kleenex box that we have all come to know and love.



Work included concepting, carefully disassembly Kleenex box, taking pictures, editing, uploading and writing shpeal on the folds.


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