One late night at the compass I decided to perform a Kleenex social experiment.
You know those crazy people that are always handing out flyers?
Well I wanted to see if people would grab free Kleenex if offered to them.
The results were very…strange.
Of the 87 people that were offered the Kleenex, only 6 actually grabbed one.
Below is a photo of my friend steven handing out the Kleenex.
I was going to wait until 100 people passed by to start the test, but by 87 a campus cop had showed up because of complaints of flashing (my camera) in the compass, so we called it a night and stopped at 87.
Only about 6.9% of the people offered free Kleenex actually took one.
Work included: concepting, taking photos, gathering data, editing, uploading and writing.